Within this digital marketing environment, relationship marketing is the name of the game and customer relationship management (CRM) is the method. With its ability to break down silos and offer insights across multiple functions, CRM is helping companies provide a cohesive and well-coordinated experience to customers. Check out this article to learn more about the benefits of CRM.
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Business Technology [Enterprise]
Rolls-Royce and Microsoft collaborate to create new digital capabilities
With over 13,000 engines in operation around the world, Rolls-Royce provides services that maintain them all at peak performance. Each engine has sensors that produce terabytes of data over long flights so making sense of that data is critical. This video highlights how Rolls-Royce utilises Microsoft’s Azure platform and Azure IoT solution accelerators to transform how they view data to improve customer relationships.
14 February 2021
