Building relationships in today’s sales environment

The relationship between buyers and sellers grows more complex daily. Buyers have more information available to them than ever before and they use it to their advantage. TOPO research finds that most buyers are already 57 percent through the buying process before even talking to a supplier.

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The relationship between buyers and sellers grows more complex daily. Buyers have more information available to them than ever before and they use it to their advantage. TOPO research finds that most buyers are already 57 percent through the buying process before even talking to a supplier. Yet when the time is right, buyers do still want personal attention from sellers. They are typically motivated to engage with sales reps only when it adds value to them. As a result, the sellers’ job is complicated as they must provide useful interactions and seamless transactions. So how can they accomplish this? In this powerful eBook, customers learn how the Microsoft Relationship Sales solution is a combination of three tools that provide sales teams with access to critical data points from disparate platforms in one central location. The sales solution uses AI to analyze data from sales, Office 365, LinkedIn, and information gleaned from a CRM to provide a single relationship health score. What’s uniquely powerful about the solution is the unification of data available at seller’s fingertips. Use this eBook as an educational tool for customers to gain a strong understanding of why the Microsoft Relationship Sales solution is a superior choice over other applications. View: Building relationships in today’s sales environment

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