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Digital Transformation Insights

Business Technology [SMB]

Ste. Michelle Wine Estates crafts luxury customer experiences with Dynamics 365 Commerce

Ste. Michelle Wine Estates, one of the largest premium wine companies in the United States, prides itself on superior consumer experiences. To unify its consumer data and provide opportunities for innovation, Ste. Michelle is deploying Microsoft Dynamics 365 Commerce across all its wine brands. The company is already seeing better mobile experiences, and it expects that by enhancing its omnichannel commerce platform, Ste. Michelle will increase sales and conversion rates, attract new business, and boost loyalty among existing consumers.

Business Technology [SMB]

More key themes for sales success

This infographic provides 4 key themes for sales success, including building and strengthening relationships with key prospects and engaging with the whole buying committee. It also notes that success is all about scale and cross-platform is key.

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Business Technology [SMB]

Customer centricity: A key priority across all lines of business

Customer experience is expected to overtake price and product as the key brand differentiator by 2020. Get ahead of the competition now by personalizing your organization’s customer experience strategy. Read the Customer Centricity e-book to learn how to unify your siloed marketing, sales, and service data into a single, intelligent 360-degree customer view by adopting a customer data platform.

Business Technology [SMB]

Grant Thornton closes new opportunities faster with Dynamics 365 Sales Insights and AI

To best serve its clients, Grant Thornton must tie its extensive knowledge of macro-level economic and industry trends to the micro-level business needs, motivations, and challenges faced by individual executives within its client base. The global accounting and consulting firm does this by using Microsoft Dynamics 365 Sales, Microsoft Azure, and LinkedIn Sales Navigator to “connect the macro with the micro” and deliver that information quickly and accurately to geographically distributed team members. They also use Dynamics 365 Sales Insights to understand the health of client relationships and where new opportunities may lie, take actions based on those insights, close new opportunities faster, and win more deals.

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