Company Culture and Core Values

A company's core values set the tone for everything: employee interactions and meetings, written materials, website and social platforms, customer service...the list doesn't end. This is why it's crucial that you talk about the core principles that define your company—if you don't talk about them, it likely means you're not comfortable with them.

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Your company culture should be “saturated with the principles that matter most,” according to Karen Rice’s article in Forbes magazine titled, “Five Tips to Enhance Your Company’s Value Proposition by Defining Your Core Values.” Rice suggests that you talk about core values at team meetings and discussions about strategy and performance management. This helps your employees understand the company’s core values; if they don’t know them, it’s likely your customers and prospects won’t either. Your core values will help guide your value proposition for all your sales and marketing materials, so it’s worth the investment of time and energy now! View: Company Culture and Core Values

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