Digital transformation in sales: Evolving the art of customer engagement

With over 13,000 engines in operation around the world, Rolls-Royce provides services that maintain them all at peak performance. Each engine has sensors that produce terabytes of data over long flights so making sense of that data is critical. This video highlights how Rolls-Royce utilises Microsoft’s Azure platform and Azure IoT solution accelerators to transform how they view data to improve customer relationships.

This thought-provoking article from Forbes reports findings based on insights from the Dresner Advisory Services’ 2020 Self-Service Business Intelligence Market Study examining market trends in BI. It highlights that self-services are an essential consideration for businesses wishing to leverage information resources and expertise to drive better decisions.