Kroger embraced digital transformation to dominate retail industry

In this video, you'll see how Kroger—the United States' largest supermarket by revenue and the second-largest general retailer—embraced digital transformation, and learn about their vision for using the tools available to offer new services and experiences to their customers.

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email
It’s time to go grocery shopping: you’ve built your list—a critical requirement and pro move—and written down everything you need. Before digital transformation, you simply got into your car and drove to the supermarket of choice. But what was that choice based upon? Distance, price, product selection? Most likely it was a combination of the three, but rarely was it the uniqueness of your experience with the store’s brand. In other words, if two supermarkets offered the same price ranges, product selections, and were right next to each other, most people wouldn’t mind shopping at one or the other. This was an obvious problem for grocery stores. But without digital, the dynamics of grocery shopping were pretty much set in stone. In this video, you’ll see how Kroger—the United States’ largest supermarket by revenue and the second-largest general retailer—embraced digital transformation, and learn about their vision for using the tools available to offer new services and experiences to their customers.

Subscribe To Our Newsletter

Never miss a posting! Subscribe to our mailing list and we will keep you informed.

More To Explore

Data Analytics

Data & Analytics Customer Interviews

Join Paul Benjamin, CFO at Microsoft UK and Luis Vaquero, Head of Data at GoCo Group as they discuss how businesses can unlock the power

Digital Transformation

PizzaExpress feeds digital transformation with Azure

For PizzaExpress, being open for business means more than a hot oven and fresh ingredients. It’s about delivering exceptional experiences through a customer-centric, data-driven approach

Scroll to Top