How does a global company connect its salespeople to customers in an efficient yet personal way? Rotterdam-based Broekman Logistics decided to add the Microsoft Dynamics 365 Marketing app to the company’s existing Dynamics 365 Sales app to make it even easier and more efficient to find and develop high-quality leads and nurture customer relationships. As a result, Broekman Logistics not only increased its sales, but also gained valuable insights that it uses to sharpen sales management. The real engine behind global logistics? It’s all about a smooth collaboration between sales and marketing.
Business Technology [Enterprise]
Rolls-Royce and Microsoft collaborate to create new digital capabilities
With over 13,000 engines in operation around the world, Rolls-Royce provides services that maintain them all at peak performance. Each engine has sensors that produce terabytes of data over long flights so making sense of that data is critical. This video highlights how Rolls-Royce utilises Microsoft’s Azure platform and Azure IoT solution accelerators to transform how they view data to improve customer relationships.
14 February 2021
